Another blog on Google Analytics?

Posted on Posted in Introduction

Yes. Sort of. I’ve got a full time job which involves using Google Analytics so that would make sense.

I started in this role at the end of last year. It’s my first actual job in the world of web though I have a number of years worth of experience in the use of analytics – mainly for performance management and achieving business objectives.

I’ve started this blog partly as a record of the experience I’ll hopefully gain but also to share knowledge from the point of view of someone who isn’t a techie/web natural.

There’s a plethora of web analytics blogs out there and the great thing about each of them is that they all approach the topic from a slightly different angle. I hope that – although I may cover similar topics to some of these blogs – the approach I take will strike a chord with an audience however small.

Some of the topics I’ll aim to cover will be:

  • Using Google Analytics (GA) for the first time
  • Fundamentals of analysis – what it is, what it isn’t and what it could be
  • New features in GA and how they could be used
  • Great sources of learning and development
  • How to go from just providing numbers to actually influencing business decisions

I hope you find something of interest and that we’re able to help each other move forward, not backward; upward, not forward; and always twirling, twirling, twirling towards freedom!

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